H&M Company Analysis and Market Penetration

H&M Company Background Introduction Hennes & Mauritz (H&M) was launch in 1947 by Erling Pers male child in Vasteras, Sweden. His first memory was a womens turn retailer and was callled Hennes, which is Swedish for hers. In 1968, Pressen bought a hunting-equipment store, Mauritz Widforss, located in Stockholm. An inventory of mens fit out came with the store upon barter for and taking initiative Pressen ballooned Hennes to also shoot a means wear department changing the construct to Hennes & Mauritz, which since thus has been abbreviated to H&M. Currently Pressons son Stefan is the honcho executive officer since of the accompany. (Bobbin, 2001) Since 1982, H&M has fall away awayd to expand steadily across the globe. Currently H&M has multinational store fixs in 40 countries with over 2,200 stores (see acquaint A and B). H&M now carries womens, mens, teenagers, children and infants lines as good as accessories, swimwear, cosmetics and lingerie. (Bobbin, 2001) (See Exhibit A for SWOT Analysis) H&M Objectives Currently H&M is focused on hike up development in several divers(prenominal) areas of their company. International Expansion Firstly, H&M wishes to continue its multinational expansion during this year by entering for the first meter into the South East Asiatic foodstuff.

H&M wishes to pee-pee successfully opened a new store location in capital of Singapore by the fall of 2012. (H&M, 2011) The store will be located in the Orchard construct which is in the business district of Singapores charge town core. Singapore was the chosen market because of its highly thickheaded population and fashion c! onscious consumers. unified Responsibility H&M wishes to continue to develop its corporate accountability by dint of continued charity work and through the employment and manufacturing of products. H&M is a very social answerable company that is involved with many charities around the world including, wholly of The Children and H&M and Water Aid. H&M wishes to continue to assist these charities to...If you want to get a full essay, establish it on our website: BestEssayCheap.com

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