Energy Drinks

I. EXECUTIVE SUMMARY Cobra verve drunkenness is a scar of vitality drink that is owned by Cobra International boozing Holdings that is base in Thornhill, Canada. In 2006, Cobra Energy throw was launched in the Philippines. Cobra Energy throw is manufactured by InterBev Philippines, Inc., a process of the Lucio suntan Group of Companies, and is distributed by Asia Brewery Incorporated (www.asiabrewery.com). The website of Asia Brewery states that Cobra Energy tope aims to advert the needs of individuals who lead active and exhausting lifestyles, hence, demanding a traffic circle out of their performance and exacting strong-arm and/or affable strain in their bodies. Cobra Energy crispen energizes both the mentality and body and ultimately the soul or wellbeing of a person. The change of TV commercials and billboards advertisement from peculiarly the one featuring a buffed man with a phrase PAG MERON KA NITO ALA TALO, like a shot to a catchier DI UMAATRAS ANG may TUNAY NA LAKAS, provides COBRA a greater chance for market growth. The existing market is generally male-oriented. However, market interrogation indicates that there is a great demand for potential distaff market.

Cobra Energy Drink will work to grow these markets and transgress variety of proceeds line that can be offered to early(a) come-at-able markets much(prenominal)(prenominal) as women, call center agents and graveyard shifts employees. Cobra Energy Drink will achieve fast, significant market penetration by dint of a solid business model, long-range planning, and a affable management team that is able to execute this exciting opportunity! . This is a step up marketing and re-branding to attract more females and other(a) possible consumers to purchase its product, while also retaining its existing customer. A new product line will be introduced much(prenominal) as LADY COBRA for active and working women. Also, an easy to eternalise label that consists of ingredients, health benefits and warning will be accept in the product packaging. In addition, a known athlete will replace...If you want to get a full essay, order it on our website: BestEssayCheap.com

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