Kolkara Knight Riders

KOLKATA KNIGHT RIDERS y The official theme of the team is Korbo, Lorbo, Jeetbo Re (Bengali for We will do it, Fight for it, Win it) and the official distort are black and gold. As per the study done by leading brand valuation companies, Kolkata dub Riders(KKR) are run the most valuable franchise brand at US$42.1million. y As for kolkata nickname Riders their marketing was largely credi bothrthy for the considerably brand image in the 1st fluctuation of the IPL.Kolkata existence a city so rich in culture,the hoi polloi are extreamly fond of sports,and arts.as a result when the two get together with theire favourite son Saurav Ganguly and super brain Shahrukh Khan,the emotional assault created a brand that became a household name.The KKR management lock a very simple yet effective branding strategy. y They knew that their target market is west bengal,and the branding was aimed towards the the great unwashed of that region.The team slogan KORBO LORBO JITBO RE was the t eam moto which was authentic, traditional, and had a frame of bengal in it.The line is extreamly catchy and came out of the mouth of all(prenominal) cricket lover in bengal. y Furthur the different roadshows and competitons held among fans of KKR pass the succeeder thye chance to meet his or her favourite star was a interesting branding startegy.

Cricket before this was generaly considered a mans sport,but with SRK project of attack into the picture and the brand positioning that happened everyone from a put one over to a grandmother became a part of the KKR fanclub. y Coca-Cola India and Kolkata Knight Riders (KKR) grant announced their partnership, wh! ere Coca-Cola India will join forces with Kolkata Knight Riders as an familiar sponsor and µofficial pouring partner¶ of KKR. y The keep company will get branding rights for faerie on players¶ clip (leading arm) as well as on the helmet. y It provides Coca-Cola India with a very exciting platform to combine with all its consumers. y We are happy to bat with Kolkata Knight Riders as an associate degree sponsor and pouring partner. y...If you motivation to get a adept essay, order it on our website: BestEssayCheap.com

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